1. Certificate of completion from IIM Raipur (one of India's leading management schools) without quitting your job.

2. Experiential Learning & exposure to latest Digital Marketing Channels and Social Media Strategies.

3. Lectures imparted by eminent faculty from IIM.

4. Live & Interactive Digital Learning Platform with hands-on practice on Digital Marketing & Social Media tools across various channels to move rapidly and profitably against competition.

5. Access to interactive live sessions with industry stalwarts.

6. Flexibility of attending the classes online from anywhere.

7. Personalized feedback from industry experts.

8. Become an In-Demand Professional.

9. Benefit from more career choice.

10. Get paid more than your peers.

11. Kickstart your career easily.

12. Become an Agile & Versatile Professional.

13. Work with different people everyday.

14. Get to be creative (and Experiment)!

1. Make your journey easier by getting access to 7000+ on LinkedIn & 15000+ digital marketing & Social Media jobs after getting a PG certificate from IIM.
2. Digital Advertising expenditure is at 116.3 billion at the moment and is expected to reach 434.96 billion by 2023.
3. Digital Marketing being the fastest growing industry has already created 8 lakh jobs in the market and is expected to create 20 lakh jobs by 2020. With so many jobs already existing and loads of jobs that will be created there isn’t any scope of recession in this field.
4. Career Options – Brand Manager, Social Media Marketer, Online Content Developer, Business Analyst Specialist, Search Engine Optimization Specialist, Web Designer, Professional Blogger, Mobile Marketing Specialist, Email Marketer, Search Expert, Creative Technologist, Online Content Creation, Search Expert, Big Data & Mobile Marketing and more.
5. As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.
6. Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary.

1. Become a T-shaped Marketer -refers to having a light level of knowledge in a broad array of skills, and deep knowledge and experience in a single or few.
2. Get Up to Speed with Social Media.
3. Build your LinkedIn Profile.
4. Leverage from Networking.
5. Develop Personal Brand Online.
6. Stay Up-to-date with the latest trends.
7. Learn basic coding skills
8. Make friends with Analytics
9. Get a Digital Marketing Agency experience

1. Introduction to Digital Business and Marketing Strategy
2. Designing a Digital Marketing Strategy
3. Fundamentals of Website Design and Development
4. In-bound Marketing using SEO
5. Paid In-bound Marketing: Search Engine Marketing (SEM) –Part 1
6. Paid In-bound Marketing: Search Engine Marketing (SEM) –Part 2
7. Digital Consumer Behaviour
8. Paid Outbound Marketing : Online Display Campaign
9. Online Display and Video Campaign : AdWords & YouTube
10. Leveraging Social Media
11. Social Listening
12. Remarketing : Targeting “Intent to Purchase” Audience
13. Email Marketing
14. Mobile Marketing
15. Digital Media Analytics
16. Content Marketing
17. Managing Online PR
18. Digital Marketing in B2B setup
19. E-Commerce Essentials
20. Omni Channel Marketing
21. Developing a Digital Media Plan
22. Societal Context of Digital Media

1. For Indian participants -Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
2. For International Participants -Graduation or equivalent degree from any recognized University or Institution in their respective country.
3. Proficiency in English, spoken & written is mandatory.

Work Experience - For Indian & International Participants –Working Professionals

Schedule

1. Program Duration – 5 months
2. Start Date –15th Dec 19
3. 3 hours every Saturday from 7 pm to 10pm