1. Certificate of completion from MICA(one of India's leading management schools) without quitting your job.

2. Gain MICA Alumni Status

3. Lectures imparted by eminent faculty from MICA

4. Live & Interactive Digital Learning Platform with hands-on practice on latest tools

5. 3 day on campus module at MICA

6. Access to interactive live sessions with industry stalwarts

7. Flexibility of attending the classes online from anywhere

8. Personalized feedback from industry experts

9. Become an In-Demand Professional

10. Benefit from more career choice

11. Get paid more than your peers

12. Become an Agile & Versatile Professional

13. Kickstart your career easily

14. Work with different people everyday

15. Course designed in close consultation with the industry

1. Market research analysts hold about 681,900 jobs. The largest employers of market research analysts are as follows:.

Management, scientific, and technical consulting services	12%
Finance and insurance	10%
Wholesale trade	5%
Management of companies and enterprises	8%
Publishing industries (except Internet)	4%

2. Because most industries use market research, these analysts are employed throughout the economy.
3. According to the Bureau of Labor Statistics, thejoboutlook formarket research analystsis expected to grow 19 percent over the next 10 years, which is much faster than the average for all occupations.
4. Growth in this field is pretty attractive (read at least 12–15% annual hikes, best cases might even be ~25%) in the first few years. Plus the variable pay, usually attractive in the industry.
5. The scope of market research analyst is great both in India as well as in other countries too. The demand for MRA’s are going at a much faster rate than any other occupation. Their salaries are also good. Far better than other those at the same level in other industry/occupation. Since the world is becoming more product or service based hence demand is going to increasefor MRAs.
6. Career Options – Some of the industries where there is high demand for them is Finance and Insurance, Scientific tools, Management, Consulting services, Manufacturing, Trade, IT and consulting companies, etc.

1. Analytical thinking skills
2. To be thorough and pay attention to detail
3. The ability to use your initiative
4. Excellent verbal communication skills
5. Customer service skills
6. Maths knowledge
7. Ambition and a desire to succeed
8. Business management skills
9. To be able touse a computer and the main software packages competently

You will be responsible to gather data on consumer demographics, preferences, needs and buying habits. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.

Market research analysts evaluate data using statistical techniques and software.

1. Introduction to Market Research & Business Analytics
2. Descriptive Analytics
3. Introduction to Probability and Probability Distributions
4. Introduction to Basic Inference
5. Introduction to Advance Inference
6. Introduction to Multivariate Data Analytics
7. Time Series models in business
8. Machine Learning Techniques: Supervised and Unsupervised Learning Techniques
9. Introduction to Prescriptive analytics
10. Emerging trends in Market Research

1. For Indian participants -Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
2. For International Participants -Graduation or equivalent degree from any recognized University or Institution in their respective country.

Schedule

1. Program Duration – 12 months
2. Start Date –2nd Feb 20
3. 1.5 hours every Saturday & Sunday from 12.30-1.30pm. Sessions by Guest Faculty may be scheduled on weekday evenings.