1. Certificate of Completion from IIM Kozhikode

2. Highly qualified and experienced faculty from IIM

3. Live & Interactive Digital Learning Platform

4. 2 Day On-Campus immersion module

5. Access to interactive live sessions with industry stalwarts.

6. Flexibility of attending the classes online from anywhere.

7. Personalized feedback from industry experts.

8. Grab opportunities as Marketing andSales Director with Fidelity International, Product Marketing Manager with Talent Growth International, Sales and Marketing Manager FMCG & Google, Brand Manager with P.S International and more.

9. Pay rates for sales and marketing managers vary depending onskills and experience.

10. Sales managers usually earn from approx. 11 Lakhs an year to endless depending on their skill and experience.

11. Marketing managers usually earn from approx. 9 Lakhs an year to endless depending on their skill and experience.

12. Marketing managers usually earn from approx. 9 Lakhs an year to endless depending on their skill and experience.

Upon successful completion of this course, participants will be able to:

1. Understand the foundations of marketing and be able to connect them with sales.

2. Have better clarity in terms of basic marketing parameters and its interlinkages with sales functions.

3. Possess improved knowledge and skill sets that support marketing related planning and execution in organizations through the sales team’s contributions in the areas of product development, pricing, place related decisions, and marketing promotion mix decisions.

4. Deepen the awareness and understanding of the typical conflicts between marketing and sales, and how to resolve them.

5. Equip themselves to plan and prepare timely recommendations that support the alignment of sales & marketing.

1. More than 1.15 Lac Marketing Sales Jobs on Naukri.com.
2. Sales and marketing are that part of an organization that defines the net worth of an organization by planning a strategic layout in order to increase the corporate value and profit by selling most of the products and services.
3. Sales and marketing department can be taken as a commerce-oriented division inside the organization with the approach to maximize the brand value and create a more stable approach to meet the demand and also increase the demand curve of the commodity as per the business development requirement.
4. The Sales and Marketing department also provides a number of creating and interesting areas to work under its spectrum and are as follow as:

1. Product Management
2. Brand Management
3. Internet Marketing
4. Business Marketing
5. Marketing Research
6. Sales and Representation
7. Business Development
8. Marketing Communication
9. Non-profit Marketing
10. Digital Marketing
11. Digital Product Reach
12. Sponsorship management
13. Sports Marketing
14. Advertisement Campaigning
15. Finance Services

1. Sales and Marketing managers plan and direct the development, promotion and sale of an organization’s goods and services.
2. Sales and Marketing Managers need to be:
3. Creative
4. Persistent and motivated
5. Able to lead and persuade people
6. Enquiring and analytical
7. Good at networking and building relationships
8. Strong verbal and written communicators
9. Skilled at planning
10. Able to work well under pressure

Demand for Sales and Marketing Managers is strong due to:

1. Growing importance of digital communication systems such as social media.
2. Businesses expanding, which means greater demand for staff to market their goods and services
3. Fairly high turnover among sales and marketing staff, as they often change employers or move into more senior positions

Sales and Marketing Managers work for organizations in a range of industries that provide and sell products and services, including:

1. Retail
2. Telecommunications
3. Hospitality
4. Manufacturing
5. Agriculture

1. Module 1 – Understanding the marketing environment, Sales vs marketing, Holistic marketing concept and Company Orientation towards the market place
2. Module 2 – Developing marketing strategies and plans, Mission Statement, Define Competition, Marketing analysis & Porter’s Model.
3. Module 3 – Marketing Information System, Measuring marketing productivity, Forecasting and Demand Measurement and Marketing mix modelling.
4. Module 4 – Connecting with customers, Analysing consumer markets, analysing business markets, Identifying market segments and targets.
5. Module 5 – Building strong brands, Developing a brand equity measurement system and Shaping the market offerings.
6. Module 6 – Delivering Value, Communicating the Customer Value, Value Creation and delivery in e-commerce platform.
7. Module 7 – Objective and Scope of personal selling, Understanding personal selling situations, Personal selling process, Prospecting and Objection handling.
8. Module 8 – Functions and purpose of a sales organization, Understanding the structure of the sales organization, Assessing sales performance, Preparing sales budget, Need and establishment of sales territory.
9. Module 9 – Sales forecasting, Different models in sales forecasting and Understanding market potential.
10. Module 10 – Channel management, Channel design, Selection of appropriate channels and Channel motivation.
11. Module 11 – Understanding distribution, Components of physical distribution, Transportation and Warehousing.
12. Module 12 – Supply Chain Management, Putting it all together: What is the right supply chain? and Supply Chain Management.

1. For Indian participants -Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
2. Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 years of work experience in a supervisory role at the time of applying for this course.
3. For International Participants -Graduation or equivalent degree from any recognized University or Institution in their respective country.

1. Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprises in a managerial position.

Schedule

1. Program Duration – 12 months
2. Start Date –10th Nov 19
3. 3 hours every Sunday from 2.30 pm to 5.30 pm.