MBA in E- commerce Marketing and Management is designed to help students and working professionals thrive within an e-commerce domain. This online education programme integrates multiple domains such as E-commerce, Digital Marketing, Consumer Behaviour, Media and Marketing for deep understanding. It also focuses on various relevant issues faced while working in burgeoning e-commerce industries; be it a start-up or multinational company. This MBA programme aims to fulfill both short-term goals like ‘Employability’, as well as long- term goals such as ‘Career Development’.

1. To develop the analytical tools for complex issues of business world and problems in the e-commerce domains.

2. To develop techno-managers capable of using technology as a tool of effective management.

3. To identify current technology and online marketing trends, and how those trends can provide definitive benefits to corporate profitability.

4. To instill skills such as leadership, teamwork, oral and written communication and presentation.

5. To develop abilities such as critical thinking and ethical decision-making.

6. To acquire the ability to function effectively in a diverse business environment.

7. To provide well-trained talent capable of coping with the growing demand of e-commerce market in India and abroad.

Semester 1

1. 1. Modern Business Organization and Management
2. 2. Global Business Environment & Economics
3. 3. Accounting & Financial Management
4. 4. HR & OB
5. 5. Business & Corporate Law

Semester 2

1. 1. Business Research Methodology
2. 2. Modern Marketing Management
3. 3. Information Technology for Business
4. 4. Production Operations & SCM
5. 5. Business Communication Skills

1. Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required
2. Duration Minimum- 2 years Maximum- 4 years